Client: Honda (2024)
Role: Creative Direction/Copy
Year: 2024
Member of the creative team tasked with developing the supportive campaign for Honda's 2024 Prologue car launch; the brand's first-ever all-electric SUV. Commercial aired during Super Bowl LVIII.
Client: Honda (2024)
Role: Creative Direction
Year: 2024
Member of the creative team that developed "Honda Beat of the Street" -- an original dance meets car culture showcase. Drawing inspiration from Y2K, this concept was executed in collaboration with Steezy and celebrates the storied connection between dance, style and fresh rides.
Client: Honda (2024)
Role: Creative Direction/Copy
Year: 2024
Awards: 2024 Webby Honoree, 2023 Platinum Muse Award, 2023 OMMA Award
Member of the Honda DreamLab creative team. At DreamLab we produce lifestyle content (primarily on Twitch), centered on creating community by inviting creatives to be inspired by, and engage with Honda's established global legacy.
Client: Honda (2023)
Role: Creative Direction/Copy
Year: 2023
Co-developed an original short series for Honda that features HBCU students answering trivia questions for the opportunity to win cash prizes, all happening on the go, in the backseat of a Honda vehicle. Season 1 was hosted by Nia Symone, and takes place on location at Clark Atlanta University.
Client: Target (2023)
Role: Creative Direction/Copy
Year: 2023
Member of the creative team that developed the original concept for Target's 2023 Black Beyond Measure spot. As lead copywriter, I worked on the script and storytelling aspects of the :30 second visual, and consulted on the final edit.
Client: Sprite (2022)
Role: Creative Direction/Copy
Year: 2022
Successfully pitched the original concept of Sprite creating a free, digital stem player in support of their 2022 Rolling Loud music festival sponsorship. Worked alongside Creative Directors and Art Directors in overseeing the stem player's design development in addition to writing the web copy.
Client: Pathe (2022)
Role: Creative Copy
Year: 2022
I wrote the copy for the key art of Eiffel.
Client: FOX (2022)
Role: Creative Copy
Year: 2022
I wrote the copy for the key art of FOX's Next Level Chef.
Client: HBO (2021)
Role: Creative Copy
Year: 2021
I wrote the copy for the key art of an HBO show (Season 3).
Client: ABC (2021)
Role: Creative Copy
Year: 2021
I wrote the copy for the key art of ABC's Grey's Anatomy Season 18.
Client: Universal Pictures/DreamWorks (2021)
Role: Creative Copy
Year: 2021
I wrote the copy for the key art of Universal Pictures/DreamWork's holiday special Trolls Holiday in Harmony.
Client: Peacock (2021)
Role: Creative Copy
Year: 2021
I wrote the copy for the key art of Peacock's Psych 3, which was also featured in the promotional trailer.
Client: Apple (2021)
Role: Creative Copy
Year: 2021
I wrote the copy for the key art of an Apple TV+ streaming series.
Client: DreamWorks/Apple (2021)
Role: Creative Copy
Year: 2021
I wrote the copy for the key art of an Apple TV+ streaming series (Season 2).
Client: HBO (2020)
Role: Creative Copy
Year: 2020
I wrote the copy for the key art of HBO's Lovecraft Country.
Client: The CW (2021)
Role: Creative Copy
Year: 2020
I wrote the copy for the key art of The CW's In The Dark Season 3.
Client: CBS / GRAMMYs (2021)
Role: Creative Copy
Year: 2021
I wrote the copy for CBS' GRAMMYs 2021 promo.
For the 2021 GRAMMYs, CBS wanted to focus its messaging on being "the ONE" place to watch the biggest music awards show of the year. This bold declaration is reflected in the artist promo videos, via the copy sequence of "ONE night -- ONE ___ (artist name) -- the ONE and only GRAMMYs."
Client: Hulu (2021)
Role: Creative Copy
Year: 2021
I wrote the copy for the key art of Hulu's film Boss Level.
Client: HBO (2021)
Role: Creative Copy
Year: 2021
I wrote the copy for the key art of HBO's Last Week Tonight with John Oliver Season 8.
Client: Warner Bros. Pictures (2021)
Role: Creative Copy
Year: 2020
I wrote the copy for the key art of Warner Bros. Picture's film Tom & Jerry.
Client: Hulu (2021)
Role: Creative Copy
Year: 2020
I wrote the copy for the key art of Hulu's film The Ultimate Playlist of Noise.
Client: DreamWorks/Apple (2020)
Role: Creative Copy
Year: 2020
I wrote the copy for the key art of an Apple TV+ streaming series (Season 1).
Client: Disney (2020)
Role: Creative Copy/Audio & Visual
Year: 2020
I teamed up with Art Director Caroline Pia to develop the official key art for Disney +'s film Clouds. I wrote the copy for the key art, which was also featured in the promotional trailer.
Client: Wise
Role: Branding/Social creative and copy
Year: 2018 - 2019
At Kastner, I was the creative lead for the Wise Snacks Social account. Wise’s portfolio included Chips, Ridgies, Cheez Doodles and Popcorn, each having a distinct voice and corresponding channel messaging.
Client: Coca-Cola
Role: Branding/Social Creative and Copy
Year: 2016
Award: 2016 Coca-Cola Best in Class Digital
I led the creative campaign for Wendy's Spicy Sriracha Chicken sandwich social launch starring Reggie Couz.
Results: 1.35M total views / 69.2k total engagement (launch week)